Spanish Embassy in Damascus

2009
Damascus, Syria
Invitation card design & spatial concept
Held under the auspices of the Spanish Embassy in Damascus, the "Cubic Man" event fused contemporary theatre with fine art. To capture the core essence of the performance, the invitation card was conceptually redesigned to transcend traditional two-dimensional print media. Inspired directly by the show's title and architectural themes, the invitation unfolds into a physical three-dimensional cube. Constructed from heavy matte stock with precise die-cut fold lines, the modular piece acts as a miniature sculpture in the hands of the recipient. Tactile typography and bold geometric grids wrap seamlessly around each face of the box, building anticipation and offering an interactive preview of the performance's spatial geometry before guests even step into the venue.
Printed invitation card - 2009
eded-invitation
eded-poster
Unfolded poster & promotional layout
When completely unfolded, the three-dimensional cubic invitation transforms into a functional layout poster for the "Cubic Metre" theatre performance, presented by the Mr. Kubik Theatre Company and the Spanish Embassy at the Dummar Cultural Complex. The unfolded sheet maps out the net of the cube, utilizing the cross-shaped spatial geometry to organize dual-language information (English and Arabic). Vibrant orange corner brackets anchor key details like performance times, production credits, and the official embassy seal. The central square grids feature promotional stills from the show, following the storyline of a man navigating life inside a room barely larger than a single cubic metre.
Printed artwork - 2009

Spanish Embassy in Damascus

2009
Damascus, Syria
Invitation card design & spatial concept
Held under the auspices of the Spanish Embassy in Damascus, the "Cubic Man" event fused contemporary theatre with fine art. To capture the core essence of the performance, the invitation card was conceptually redesigned to transcend traditional two-dimensional print media. Inspired directly by the show's title and architectural themes, the invitation unfolds into a physical three-dimensional cube. Constructed from heavy matte stock with precise die-cut fold lines, the modular piece acts as a miniature sculpture in the hands of the recipient. Tactile typography and bold geometric grids wrap seamlessly around each face of the box, building anticipation and offering an interactive preview of the performance's spatial geometry before guests even step into the venue.
Printed invitation card - 2009
eded-invitation
Unfolded poster & promotional layout
When completely unfolded, the three-dimensional cubic invitation transforms into a functional layout poster for the "Cubic Metre" theatre performance, presented by the Mr. Kubik Theatre Company and the Spanish Embassy at the Dummar Cultural Complex. The unfolded sheet maps out the net of the cube, utilizing the cross-shaped spatial geometry to organize dual-language information (English and Arabic). Vibrant orange corner brackets anchor key details like performance times, production credits, and the official embassy seal. The central square grids feature promotional stills from the show, following the storyline of a man navigating life inside a room barely larger than a single cubic metre.
Printed artwork - 2009
eded-poster