For Mashgal handicraft project, the visual concept combines the optic symbol of a yarn ball with a terra color palette inspired by pottery.
'Give a man a fish, he'll eat for a day; teach him how to fish, and he'll eat for a lifetime'. This bold brand concept represents the academy's activities, which teach individuals to create their own projects. In this context, the fishing rod is a crucial element of the visual representation.
Have you ever thought about how a cactus tree resembles a hero showing off his muscles? The concept visualizes the hero cactus tree, and the word 'Sabbar' means 'Cactus' in English. Surviving political prisoners are heroes, and Sabbar Podcast listens to their memories and features their stories.
The visual concept of Guverknow logo is inspired by a flock of birds as a guiding way of thinking in the modern research and governance context.
I blended the initials 'G' for Gateway and 'M' for MENA, both visualized in a gate pictogram.
The concept is rooted in the 'Naharaim' (two rivers), which defined the Mittani kingdom that arose in the present-day Kurdish region of Mesopotamia.
For QSMF, 'Training programme for Syrian experts in German development cooperation development co-operation' (Qualifizierungsmaßnahme für syrische Fachkräfte in der deutschen Entwicklungszusammenarbeit), the gear represents the expert beneficiaries, the letter 'Q' stands for the German name of the project, and the check mark symbolizes future professional success.
The project name 'Mastaba' written with Arabic letters, draws inspiration from the local plant, which symbolizes growth in this local project. The colors are inspired by the geographical area where the project is implemented.
The speech bubble concept comes from the intercultural project mission of promoting the dialogue and integration of young immigrants through active and responsible participation. It also comes from the project name, “Together through the daily jungle in Germany.” While using different colors to represent the diversity of opinions.
For Lili Kardouh's brand, and as a consultant and trainer for non-profit organizations, I combined the oriental element with geometry as a main concept. Its purpose is to represent the bridge between the West and the East.
The concept combines the letter 'T',which is the first letter of the project name, 'Tawazon' (Balacne), with the symbol of an approaching bicycle, which represents balance as a key concept that visualizes the project activities.
I blent the letters 'P' and 'C' into a circle that includes the pin icon, locating the organization as the focal point of the social peacemaking process.
A calm color-themed visual brand for Dr. Dent. Freddie Bechara's dental clinic in Berlin.
reelink logo is one of my most beloved artwork concepts. It links the two 'e' letters into one visual combination and uses an indicator to represent the company's media activities, which are symbolized by the reel.
The challenge was to design a modern identity that represents the organization's name and vision. I incorporated the concept of a plant to symbolize growth and development, and combined colors representing diversity with the organization's name written in Arabic letters.
A kite with an upward-pointing arrow represents progress in business and integration.
I took the negative space areas of the Arabic letter forms from the Arabic word 'masaha' (space), colored them vividly to represent diversity, and blended them together to build the logo.
Drawing inspiration from the project content, colored dots are arranged to form a map of Germany, representing integration and diversity.
A combination of the symbol for solidarity with women with breast cancer and a hug.
'The Consultant' logo (Consulator) is a simple combination of the initial letter 'C' and a question mark, indicating the context of consultation work.
For the European Syrian Civil Society Exchange, I mixed maps of Syria, a mosaic structure. to give a pure Syrian inspiration.
The key trick in creating the 'Syrbanism' logo is the visual play with the letters 'u' for 'urbanism' and 'y' for Syria. Additionally, the dot on top of the letter 'i' was inspired by Arabic calligraphy.
A ribbon of a chocolate heart forms the initial 'K' for the project name 'Kenzi shococcasions'.
This is one of my favorite pieces of artwork. The olive branch is writing the Arabic word 'salam', which means 'peace'. 'Salam' is also the name of the organization.
For this publishing house's logo, I used two 'A's arranged in a way that resembles a book and a book cover.
It's a visual and word play that mixes a ribbon with the Arabic letters spelling out the name of the gift store, 'Mira.'
'Kinder zuerst' (Children First) was the name of the art therapy project that lasted until 2015. Can you find the number '1' in the logo?
This is one of my earliest and favorite logo creations. For the project 'Strategy Highlighting and Building Abilities for Business', I formed the initials 'SHABAB', which means 'youth' in Arabic, to create the Arabic word 'SHABAB'. I mixed this concept with a heartbeat illustration to represent the soul of Syrian youth who were about to enter the business market.
Mashgal - Syrian Handicrafts and Workshops

Concept & brand design
Software used: Adobe Illustrator

Damascus, Syria 2025

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NOETA ACADEMY OF ENTERTAINMENT ART AND GAMING

Concept & brand design
Software used: Adobe Illustrator

Dubai, UAE 2025

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Sabbar Podcast

Concept & brand design
Software used: Adobe Illustrator

Potsdam, Germany 2025

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Guverknow

Concept & brand design
Software used: Adobe Illustrator

Manchester, UK 2024

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GATEWAY MENA

Concept & brand design
Software used: Adobe Illustrator

Washington DC, USA 2024

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Mittani - Kunst- und Kulturzenttrum e.V.

Concept & brand design
Software used: Adobe Illustrator

Berlin, Germany 2023

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QSMF Project

Concept & brand design
Software used: Adobe Illustrator

Darmstadt, Germany 2023

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Mastabah Project

Concept & brand design
Software used: Adobe Illustrator

Damascus, Syria 2023

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Be my Buddy Project

Concept & brand design
Software used: Adobe Illustrator

Darmstadt, Germany 2023

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Lilli Kardouh

Concept & brand design
Software used: Adobe Illustrator

Berlin, Germany 2022

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Tawazon Project

Concept & brand design
Software used: Adobe Illustrator

Damascus, Syria 2021

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Peace Circuit

Concept & brand design
Software used: Adobe Illustrator

Damascus, Syria 2021

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Freddie Bechara Dental Clinic

Concept & brand design
Software used: Adobe Illustrator

Berlin, Germany 2021

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reelink media UG

Concept & brand design
Software used: Adobe Illustrator

Berlin, Germany 2020

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MAUJ

Concept & brand design
Software used: Adobe Illustrator

Damascus, Syria 2020

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abat

Concept & brand design
Software used: Adobe Illustrator

Berlin, Germany 2020

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Masaha project

Concept & brand design
Software used: Adobe Illustrator

Berlin, Germany 2020

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GGEA Project

Concept & brand design
Software used: Adobe Illustrator

Darmstadt, Germany 2020

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Pink Hug Project

Concept & brand design
Software used: Adobe Illustrator

Damascus, Syria 2020

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Consulator

Concept & brand design
Software used: Adobe Illustrator

Berlin, Germany 2020

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WASL Project

Brand design for the European Syrian Civil Society Exchange, a project of the VDSH. An oriental mosaic theme with the Syrian map included.

Concept & brand design
Software used: Adobe Illustrator

Berlin, Germany 2019

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Syrbanism gUG

Concept & brand design
Software used: Adobe Illustrator

Berlin, Germany 2017

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Kenzi Shoccoccasions

Concept & brand design
Software used: Adobe Illustrator

Bochum, Germany 2017

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Salam e.V.

Concept & brand design for Salam Kulturclub. The olive branch representing and spelling out the word "Peace" in Arabic; the name of the organisation: "Salam".

Concept & brand design
Software used: Adobe Illustrator

Berlin, Germany 2015

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Alpha Publishing

Brand design for Alpha Publishing and Alpha Mobile Learning Platform in UAE, UK & USA

Concept & brand design
Software used: Adobe Illustrator

London, UK 2014

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Mira Boutique

Brand design for Mira Boutique 2013-2021

Concept & brand design
Software used: Adobe Illustrator

Damascus, Syria 2013

Kinder zuerst Project

Concept development & brand desgin for Kinder zuerst (Children first) art therapy project 2011-2015

Concept & brand design
Software used: Adobe Illustrator

Berlin, Germany 2013

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SHABAB Project

Concept development & brand desgin for SHABAB: Strategy Highlighting and Building Abilities for Business, a project of the The Syria Trust for Development 2006-2014

Concept & brand design
Software used: Adobe Illustrator

Damascus, Syria 2006